Microsite
A microsite is a simple web page that presents only a best-selling product, brand or service. It allows you to communicate the advantages and properties of a product or to address a specific target group.
What will it bring me?
A microsite can teach us a whole range of tricks - how to increase the number of visits or improve awareness of your brand. Take a look at what it can do:
INCREASE NUMBER OF VISITS
Do you want to be visible and need to support the sales of your products and services? If the answer is yes then a microsite is the right choice. A microsite primarily focuses on improving the position of selected products in organic searches. A well set-up microsite will increase the number of visits and also bring in new and relevant customers.
TARGET SITE FOR PPC
A microsite is an excellent target site where you can direct paid advertising. If you direct paid advertising towards a microsite, you achieve a 30% higher conversion rate. You want to know why? Because in this way users gain only the information which they want and in the context they expect.
BRAND
With the help of a microsite you can support your brand and increase awareness of you products and services. One example could be the microsite for the Pivovar Svijany event. It will allow you to promote events, communicate in a more personal manner or set off a playful seasonal campaign.
Is a microsite right for you?
Do you have a product that several thousand people look for each month but which they have no chance of finding on your website because of the competition? Then it is time to set up a microsite to present that product! The microsite will not only focus on this content but the domain will also correspond as closely as possible to the name of the product.
How does a microsite work?
Create as many pages as you want dedicated to bestselling or specific products. All these pages lead visitors via a button or a link to your official web pages.
My web page
1
Top product
voxx.cz
voxx.cz
2
Top product
Boma.cz
Boma.cz
3
Top product
Lonka.cz
Lonka.cz
The process of creating a microsite from AITOM
We will create a microsite which brings real benefits. Take a look at how we work:
1. With your help we put together all the information about the purpose of the microsite. We then analyse the information and select for you the most appropriate form of presentation.
2. We prepare a work schedule for you and we can also set up an online marketing strategy. With a properly established strategy you can achieve all the goals you have set.
3. The graphic basis for the site will be provided by our graphic artists. You do not have appropriate content? Leave its creation to our professional copywriters.
4. Optimisation of the microsite search engines is something we take for granted. Our specialists will be happy do this within the price of the project.
5. At the conclusion of the project we test the overall functionality of the site, try out navigation and responsive design in various set-ups.
6. We continue to follow the microsite. We evaluate the number of visits and conversion rate and steadily optimise it, to provide the greatest benefit.
Microsite advantages
What are all the things a microsite can provide?
REACHING
SPECIFIC
TARGET GROUP
SPECIFIC
TARGET GROUP
SELLING
CHENELL
CHENELL
LANDING PAGE
FOR PPC
FOR PPC
MICROSITE
EFFECTIVE
PRODUCT
PRESENTATION
PRODUCT
PRESENTATION
BACKLINKS
BRAND
VISIBILITY
VISIBILITY
Is a microsite also for you?
A microsite supports the sales of every product or service. We will see what your potential is and at an exploratory meeting we will advise you about what a microsite might do for you.